Hi, I’m Laura!
I’m a freelance copywriter, a technical recruiter, a reliable friend, an adventurous-as-long-as-it’s-safe traveler, a nerdy psychology graduate, and an overall type-A person.
I help you unscramble your throughs and show up online as your authentic self: with clarity, strength, and your very own quirky twist (we’ll find it, everyone has one!). Let’s do this with social media posts, website copy, and SEO blogs for your business.
The goal of our collaboration is up to you:
- to persuade your target customers to try out your product;
- to get them to trust and respect your brand;
- to become the go-to provider for their needs;
- to stay true to yourself and your business, in your online presence;
- [insert your goal here. I’m not a mind reader.]
I will get you there through a trustworthy structure, a strong consultancy mindset and creative ideas. As a result, the outcome is highly tailored to your own needs, and ready to scale.
Check out my portfolio and see for yourself. These are the main experiences that have shaped my career so far:
Experience
- social media posts
- website copy
- SEO blogs
- Single-handedly hiring for hard-to-find roles, like staff Clojure engineers and senior DevOps Enablement engineers;
- Project lead: company-wide quarterly newsletter, on behalf of the Talent team; benefits showcase for career pages;
- Reply rate for inMail campaign, DevOps Enablement Engineers: 63% (industry standards: 30% = excellent).
- Reply rate to LinkedIn messages: always above 40%, usually 50%;
- Average view time of job pages: 5 min (industry standards: 30 sec);
- Rewrote Trengo’s career page to reflect our implicit values and attract targeted talent;
- Hired senior engineers, product designers, an UX writer, a performance marketer, a marketing automation specialist, product owners, etc.
- Embedded recruitment for fast-growing tech start-ups and scale-ups: Hotelchamp, Polarsteps, Wehkamp, Asellion, Getaround, Media Distillery, Swipeguide;
- Created the very start of analytics-based job pages, which helped us to understand the online behaviour of potential candidates and to adjust our content accordingly (at Polarsteps);
- Created and polished employer brands that stand out and foster inclusion, via LinkedIn posts, career pages, email campaigns and internal communication (especially at Asellion, where I worked for a full year, being renewed 3 times).
- Implemented the external recruitment, selection and matching process for international remote professionals, from scratch, reporting directly to the founders.
Education
Read more on LinkedIn.