Hi Dunja and Stefan, I’m Laura!
I’m a freelance copywriter, a technical recruiter, a reliable friend, an adventurous-as-long-as-it’s-safe traveler, a nerdy psychology graduate, and an overall type-A person.
I’ve put together this CV for you, to highlight the unique ways in which people analytics, psychology and copywriting have been constants throughout my career and studies. It’s been a bit of everything: from popularising evidence-based psychology in uni after class, to formulating psychometric assessment interpretations. It was fun to go down memory lane like this. I’m happy to chat with you more on Wednesday.
Experience
Freelance copywriter @ Laura Creative | I’ve officially started this month!
A full-cycle tech recruitment career in the startup and scale-up scene, both RPO and in-house, spanning 5 years and counting
- My unique angle to getting the right people in front of companies has been copywriting. The proof is in the pudding: candidates spend around 5 minutes reading the job descriptions I craft (market standard = 30 seconds) and the reply rates for my email and inMail campaigns are consistently high. My latest inMail campaign, sent to sought-after senior DevOps engineers, had a reply rate of 63%, while 30% is considered excellent in recruitment. I attribute these numbers to clear copy that makes people tick and instills the companies’ values implicitly.
- I enjoy being a one-woman show and managing up the necessary stakeholders, speaking whatever language moves them. What I mean by this: some people mostly care about numbers, some people want to hear a compelling story, and most people stand somewhere in between.
- I am used to interacting with CEO’s, CTO’s and VP’s directly, and often learn valuable insights about their decision making processes when choosing or building out a solution. This will help when addressing them via blogs.
- No one ever asks me to, yet I often create qualitative and quantitative reports, to inform my recruitment strategy and support my new proposals.
- At Polarsteps (2020), I created the very start of our analytics-based job pages, which helped us to understand the online behaviour of potential candidates and to adjust our content accordingly.
- At LevelUp Ventures (2018-2020) and Flexpat (2017-2018), I was the go-to person for analysing and comparing the white papers of several psychometric assessment tests.
Psychological assessment developer @ Testcentral / D&D Consultants | 2016
- Developed an automated report by integrating categorized assessment results on cognitive abilities (Intelligence Structure Test), vocational interests (Self Directed Search) and personality (BFQ- Big Five).
- Created a work plan meant for clients to integrate and interact with the information contained in the report.
Fun volunteering projects
Partner @ Hacking HR, the Amsterdam Chapter | Volunteering, 2019
- Organized and moderated the Hacking HR meetup on Artificial Intelligence in HR.
- Networked with top HRM professionals.
Scientific department member, then HR Coordinator @ Choice | Volunteering, 2015 - 2017
- Organized bi-annual Choice conferences on psychology topics relevant to the general population, for over 200 participants at a time. This included connecting with new speakers and quality checking their presentations before the event.
- Introduced psychology articles on our Facebook page and checked the methodological quality and clarity of the other members' daily article posts.
- Led the setting of Choice's short- and long-term goals, via the OKR (Objective & Key Results) technique - although it was VERY basic.
- I also designed and led engagement feedback within the whole organization - this was also very basic.
Education
Digital Marketing Certificate @ GrowthTribe | 2022
Viral Marketing and How to Craft Contagious Content - MOOC by Jonah Berger at University of Pennsylvania | 2021
Copywriting Bootcamp: Your Guide to Copywriting - MOOC by Phil Ebiner and Brian Birmingham | 2021
MSc Positive Organizational Psychology @ Erasmus University Rotterdam | 2016 - 2017
BSc Psychology @ University of Bucharest | 2013 - 2016
- Extracurricular courses: Psychological Assessment Study Group, Statistics Study Group
- Main focus: Statistics, Social Psychology, Economic Psychology, Psychological Evaluation, Academic Practices and Abilities, Development of Entrepreneurial Competencies
- Graduate research paper on: Subjective vitality and goal-striving reasons framework; Advisor: Prof. Dr. Dragos Iliescu
If you want to go deep into the details, my LinkedIn profile includes everything - which can be a bit much 😊.