Hi Dunja and Stefan, I’m Laura!
I’m a freelance copywriter, a technical recruiter, a reliable friend, an adventurous-as-long-as-it’s-safe traveler, a nerdy psychology graduate, and an overall type-A person.
I’ve put together this CV for you, to highlight the unique ways in which people analytics, psychology and copywriting have been constants throughout my career and studies. It’s been a bit of everything: from popularising evidence-based psychology in uni after class, to formulating psychometric assessment interpretations. It was fun to go down memory lane like this. I’m happy to chat with you more on Wednesday.
- My unique angle to getting the right people in front of companies has been copywriting. The proof is in the pudding: candidates spend around 5 minutes reading the job descriptions I craft (market standard = 30 seconds) and the reply rates for my email and inMail campaigns are consistently high. My latest inMail campaign, sent to sought-after senior DevOps engineers, had a reply rate of 63%, while 30% is considered excellent in recruitment. I attribute these numbers to clear copy that makes people tick and instills the companies’ values implicitly.
- I enjoy being a one-woman show and managing up the necessary stakeholders, speaking whatever language moves them. What I mean by this: some people mostly care about numbers, some people want to hear a compelling story, and most people stand somewhere in between.
- I am used to interacting with CEO’s, CTO’s and VP’s directly, and often learn valuable insights about their decision making processes when choosing or building out a solution. This will help when addressing them via blogs.
- No one ever asks me to, yet I often create qualitative and quantitative reports, to inform my recruitment strategy and support my new proposals.
- At Polarsteps (2020), I created the very start of our analytics-based job pages, which helped us to understand the online behaviour of potential candidates and to adjust our content accordingly.
- At LevelUp Ventures (2018-2020) and Flexpat (2017-2018), I was the go-to person for analysing and comparing the white papers of several psychometric assessment tests.
- Developed an automated report by integrating categorized assessment results on cognitive abilities (Intelligence Structure Test), vocational interests (Self Directed Search) and personality (BFQ- Big Five).
- Created a work plan meant for clients to integrate and interact with the information contained in the report.
Fun volunteering projects
- Organized and moderated the Hacking HR meetup on Artificial Intelligence in HR.
- Networked with top HRM professionals.
- Organized bi-annual Choice conferences on psychology topics relevant to the general population, for over 200 participants at a time. This included connecting with new speakers and quality checking their presentations before the event.
- Introduced psychology articles on our Facebook page and checked the methodological quality and clarity of the other members' daily article posts.
- Led the setting of Choice's short- and long-term goals, via the OKR (Objective & Key Results) technique - although it was VERY basic.
- I also designed and led engagement feedback within the whole organization - this was also very basic.
- Extracurricular courses: Psychological Assessment Study Group, Statistics Study Group
- Main focus: Statistics, Social Psychology, Economic Psychology, Psychological Evaluation, Academic Practices and Abilities, Development of Entrepreneurial Competencies
- Graduate research paper on: Subjective vitality and goal-striving reasons framework; Advisor: Prof. Dr. Dragos Iliescu
If you want to go deep into the details, my LinkedIn profile includes everything - which can be a bit much 😊.